Google Urged To Ban eDreams Ads Following ASA Ruling

02 Mar 2016

Ryanair, Europe’s favourite airline today (2 March) welcomed today’s ruling by the UK Advertising Standards Authority which found that eDreams advertising on Google was “misleading” consumers and breached the CAP code. The UK ASA reviewed a series of complaints from consumers who were deceived by eDreams masquerading as Ryanair and Easyjet using the airlines name, brand and logo in a blatant attempt to dupe consumers into booking higher priced tickets on eDreams than those available on the Ryanair.com website.

On the back of this ruling, Ryanair now calls on Google to ban this deceptive eDreams advertising until such time that eDreams stops misleading consumers by passing itself off as Ryanair. Ryanair believes that Google has allowed this advertising, which the ASA now confirms breaches the CAP code, because it directly boosts the number of “click-throughs” on Google’s paid for advertising search engine, thereby maximising Google’s advertising revenues at the expense of consumers.

Ryanair has repeatedly written to Google at the highest levels (including Google Exec. Chairman Eric Schmidt) enclosing hundreds of complaints by real customers who have been misled by eDreams false advertising on Google, and yet Google has failed/refused to take any action to prevent this deceptive advertising.

Ryanair’s Kenny Jacobs said:

“Today’s ruling by the UK Advertising Standards Authority, conclusively proves that the eDreams advertising through deceptive Google adverts is misleading consumers into booking higher priced tickets through the eDreams website. eDreams continues to advertise Ryanair fares that do not exist, and continues to hit unsuspecting consumers with hidden fees, and in many cases is not booking additional services such as checked in bags. These deceptive practices mean that customers who think they have paid for a checked in bag arrive at the airport and end up having to pay on the double.

Google is clearly aware of this misleading advertising, because Ryanair has brought it to its attention at every level within the organisation. We believe that Google has thus far failed to block this misleading advertising, precisely because it boosts Google’s advertising revenues by actively misleading consumers into believing they are booking tickets on Ryanair and/or other websites when in fact they are booking on a third party website.

We again call on Google to delist eDreams until all references to Ryanair have been removed from the eDreams advertising. Ryanair has no difficulty with eDreams promoting itself as eDreams, but when it uses Google’s paid for search to pass itself off as “Ryanair”, then consumers are, and will continue to be, misled. Ryanair will be using this latest ASA ruling as part of our continuing legal action against eDreams and Google to put an end to this misleading advertising, which both eDreams and Google are profiting from.”