Ryanair Welcomes Enforced Changes To Edreams & Opodo Google Adverts, Websites & Pricing
CAA MUST TAKE FURTHER ACTION TO PREVENT ADVERTISING & MIS-SELLING OF NON-EXISTENT RYANAIR FARES
Ryanair, Europe’s No.1 airline, today (4 Nov) welcomed the enforced changes made to the websites and advertising practices of screenscraper sites eDreams and Opodo (both part of the Odigeo group) following submissions made by Ryanair to the UK CAA.
eDreams and Opodo have been using misleading subdomains and copycat websites with identical Ryanair branding, in order to deceive consumers into visiting the eDreams and Opodo websites, and booking flights at non-existent fares, with inflated charges.
Following submissions by Ryanair, the CAA has forced eDreams and Opodo to:
- Change their Google adwords practices to ensure consumers searching for an airline website are clearly shown that the search result relates to eDreams
- Change their website appearances to ensure consumers are aware they are booking on eDreams and Opodo’s websites and not on airline websites
- Display headline prices inclusive of additional charges when paying by debit cards
However, eDreams continues to advertise and sell non-existent Ryanair fares on its website and Ryanair called on the CAA to take further action to prevent eDreams and Opodo from advertising fares which simply don’t exist.
Last December, Ryanair commenced legal proceedings in the Irish High Court against both Google and eDreams to stop them misleading consumers by advertising non-existent Ryanair fares via the eDreams website and Google search adverts, practices which are prohibited by Irish consumer legislation.
Many of these screenscraper websites continue to cause problems for Ryanair customers by imposing extra charges and/or failing/refusing to pass on vital information to both customers and Ryanair regarding issues such as flight changes, web check-in, special needs assistance and contact details, which has resulted in missed flights and repeated problems for customers.
Ryanair has no issue with online travel agents who display Ryanair’s low fares in a transparent manner, and already has a number of licencing agreements in place with sites such as SkyScanner, Trip Advisor and Dohop. Similarly, Ryanair has no issue with Google selling ad space, provided it is done so in an honest and transparent manner.
Ryanair urged all customers to book directly on the Ryanair.com website for the lowest fares and best customer care.
Ryanair’s Chief Marketing Officer, Kenny Jacobs said:
“We welcome these enforced changes to the eDreams and Opodo websites and to their misleading pricing practices following our submissions to the UK CAA. Customers were being misled by Google adwords, copycat subdomains and lookalike websites.
While these changes will help prevent more customers being misled, it’s important to note that Ryanair has no commercial agreement whatsover with eDreams or Opodo, who continue to engage in unauthorised screenscraping and sell on Ryanair’s low fares at inflated prices.
We call on the CAA to take further action to stop eDreams and Opodo from advertising non-existent fares, which are then inflated through additional charges and we again urge customers to book directly on the Ryanair.com website to avoid eNightmares.”