RYANAIR LANZA UNA OFERTA MASIVA EN SUS VUELOS A LONDRES SOUTHEND DESDE SÓLO 5,99€

Madrid, 19 de febrero de 2020. Con la vista puesta en la llegada de la primavera, Ryanair ha lanzado hoy una oferta masiva de asientos desde 5,99€ en vuelos desde España al aeropuerto de Londres Southend.

 

La promoción para viajar hasta el 8 de marzo estará disponible hasta la medianoche del viernes, 21 de febrero, en la página web Ryanair.com.

 

Susana Brito, de Ryanair, ha comentado: “Con la primavera a la vuelta de la esquina, hemos lanzado una oferta masiva de asientos desde 5.99€ en vuelos desde múltiples aeropuertos españoles hacia Londres Southend. Con todo esto, los clientes de Ryanair en España ya pueden reservar sus vuelos hacia la ciudad inglesa para disfrutar de una escapada primaveral”.

RYANAIR STARTET SITZVERKAUF

FRANKFURT-ROUTEN AB NUR €5.99

Ryanair, Europas Fluggesellschaft Nr. 1, startete heute (19. Februar) einen Sitzplatzverkauf mit Tarifen für eine Auswahl von Strecken ab Deutschland für Reisen zwischen heute und dem 8. März ab nur 5,99 €. Sitze auf den Ryanair-Flugstrecken Frankfurt-Hahn nach Kerry in Irland und Palermo, Pescara, Bari und Cagliari in Italien sind ab nur 5,99 € erhältlich.

Ryanair hat auch Sitzplätze auf der Strecke Frankfurt Main nach Brindisi zum Verkauf freigegeben, die ebenfalls ab 5,99 € angeboten werden.

Kunden können diese und viele weitere Strecken über den Tariffinder von Ryanair abfragen. Dieses Angebot gilt bis Donnerstag um Mitternacht (20. Februar) und kann nur über die Website Ryanair.com gebucht werden.

 

Ryanair’s Alejandra Ruiz sagte:

“Da der Frühling in Deutschland noch auf sich warten lässt, möchten wir unseren Kunden schon jetzt einen Vorgeschmack auf Sonne und wärmeres Wetter geben! Wir haben einen Verkauf mit Flügen ab nur 5,99 € für Strecken von Frankfurt einschließlich Frankfurt Hahn nach Palermo, Pescara, Brindisi, Bari und Cagliari gestartet. Tickets sind für Reisen vor dem 8. März verfügbar. Dieses unglaubliche Angebot besteht nur bis Donnerstag (20. Februar) um Mitternacht, unsere Kunden sollten sich also schnell einloggen und ihre Taschen heute noch packen”.

Over 25,000 Cheltenham Racing Fans To Fly Ryanair

Ryanair, Ireland’s favourite airline and the official carrier of the Cheltenham National Hunt Festival, today (19 Feb) announced that it will carry over 25,000 racing fans to and from the 2020 Cheltenham Festival, all on the lowest fares, with just four weeks to go.

Ryanair has scheduled 32 extra flights and over 200 flights in total to and from Birmingham, Bristol and East Midlands for Cheltenham week, kicking off on Tuesday, 10th March, with the highlights being the Champion Hurdle on Tuesday 10th, Champion Chase on Wednesday 11th, Ryanair Chase on Thursday 12th followed by the highly anticipated Gold Cup on Friday, March 13th.

Ryanair’s Alejandra Ruiz said:

“We’re under starters’ orders for the 2020 Cheltenham Festival with just four weeks to go and racing fans are booking Ryanair flights in record numbers once more. We’ll carry over 25,000 punters to and from Cheltenham, all on the lowest fares, and we’ve scheduled over 200 flights to and from Birmingham, Bristol and East Midlands, including 32 extras.

All eyes will be on the Grade 1 Ryanair Chase and The Gold Cup, which take place on Thursday 12th and Friday 13th March and as the official airline of the Cheltenham Festival, we’ll be hoping for even more Irish winners this time around. Racing fans can snap up the last seats to Cheltenham on the Ryanair.com website.”

Ryanair Launches Rugby Specials To Marseille

Ryanair, Ireland’s No. 1 airline, today (14 Feb) launched special return flights for rugby fans travelling for the Champions Cup Final on Saturday, May 23rd.

 

Ryanair’s rugby specials will depart from Dublin, on 22nd May and return from Marseille on 24th − ensuring the boys in blue can get to the biggest game of club rugby in the 2020 calendar on the lowest fares.

 

These rugby specials are on sale now, so hopeful Leinster fans should book today on www.ryanair.com to ensure they don’t miss out.

 

Ryanair’s Alejandra Ruiz said:

 

“We’ve launched special rugby flights for the Champions Cup Final after huge demand from confident Leinster supporters. Our specials depart Dublin, on 22nd May and return from Marseille on 24th. These rugby specials are on sale now, so Leinster fans should beat the scrum and log on to www.ryanair.com today.”

 

 

Champions Cup Final: Saturday, May 23rd 5.45pm
DATEROUTEDEPARTS
22 MayDublin-Marseille 12:55
24 MayMarseille-Dublin12:50

Ryanair Launches New Budapest Route To Mykonos

Ryanair, Europe’s No.1 airline, today (10 Feb) announced a new Budapest route to Mykonos, with a weekly service commencing in July 2020, as part of Ryanair’s Budapest Summer 2020 schedule.

Budapest consumers and visitors can now book their holidays to Mykonos as far out as October 2020, flying on the lowest fares and with the greenest/cleanest major airline in Europe, with the lowest CO2 emissions.

To celebrate, Ryanair has launched a seat sale with fares available from just €28.99 for travel until the end of April 2020, which must be booked by midnight Wednesday (12 Feb), only on the Ryanair.com website.

 

Ryanair’s Chiara Ravara said:

“Ryanair is pleased to launch a new Budapest route to Mykonos, commencing in July, which will operate once weekly as part of our Budapest Summer 2020 schedule. Customers in Budapest can now book flights to Mykonos as far out as October 2020.

To celebrate this new Budapest route, we are launching a seat sale with fares available from just €28.99, for travel until the end of April 2020, which must be booked by midnight Wednesday (12 Feb). Since these amazing low fares will be snapped up quickly, customers should log onto www.ryanair.com and avoid missing out.”

Ryanair Launches New Mykonos Route To Budapest

Ryanair, Europe’s No.1 airline, today (10 Feb) announced a new Mykonos route to Budapest, with a weekly service commencing in July 2020, as part of Ryanair’s Mykonos Summer 2020 schedule.

Mykonos consumers and visitors can now book their holidays to Budapest as far out as October 2020, flying on the lowest fares and with the greenest/cleanest major airline in Europe, with the lowest CO2 emissions.

To celebrate, Ryanair has launched a seat sale with fares available from just €28.99 for travel until the end of April 2020, which must be booked by midnight Wednesday (12 Feb), only on the Ryanair.com website.

 

Ryanair’s Chiara Ravara said:

“Ryanair is pleased to launch a new Mykonos route to Budapest, commencing in July, which will operate once weekly as part of our Mykonos Summer 2020 schedule. Customers in Mykonos can now book flights to Budapest as far out as October 2020.

To celebrate this new Mykonos route, we are launching a seat sale with fares available from just €28.99, for travel until the end of April 2020, which must be booked by midnight Wednesday (12 Feb). Since these amazing low fares will be snapped up quickly, customers should log onto www.ryanair.com and avoid missing out.”

 

PRESENTATI IN BIT I RISULTATI DELLA CAMPAGNA REGIONE LOMBARDIA E RYANAIR PER LA PROMOZIONE DEL BRAND:

PRENOTAZIONI DA LONDRA STANSTED PER MILANO BERGAMO + 26% (YOY) E PER MILANO MALPENSA +43% (YOY)

La collaborazione prosegue anche nel 2020

 

Milano, 10 febbraio 2020 – Regione Lombardia e Ryanair fanno il punto della situazione sulla collaborazione, avviata ad ottobre 2019 con il lancio di una campagna di comunicazione multicanale della destinazione Lombardia sul mercato UK, con un focus sull’area di Londra.

 

Ryanair si conferma un asset strategico dello sviluppo turistico della regione Lombardia grazie alla connettività regionale diretta agli aeroporti di Milano Malpensa e Milano Bergamo con una programmazione lungo tutto l’anno. La collaborazione avviata 5 mesi fa con Regione Lombardia vede l’impegno di Ryanair nel sostegno dell’obiettivo di Lombardia, che si prefigge di diventare la prima regione turistica d’Italia. Un target che Ryanair intende sostenere sulla scorta del successo registrato a Milano Bergamo, che ha contribuito a trasformare Orio al Serio da aeroporto regionale a terzo scalo del Paese, potenziando così lo sviluppo della città orobica da semplice punto di accesso a Milano, a vera e propria destinazione turistica con ampi e positivi riflessi sul territorio. Ryanair conferma il trend di crescita su entrambi gli aeroporti, mantenendo un accesso sicuro e stabile a tutta la Regione ed incrementando opportunità sul turismo e sui posti di lavoro. Il traffico complessivo su Milano generato da Ryanair si attesta a 14.5m di passeggeri all’anno (+4.5%) con oltre 120 rotte programmate per la prossima stagione estiva.

 

La campagna ha centrato l’obiettivo di consolidare la crescita dei flussi d’oltremanica, veicolando un’immagine attrattiva del patrimonio paesaggistico, storico e culturale della Lombardia, ispirando i turisti a visitare la destinazione tutto l’anno, focalizzando l’azione congiunta su 12 città e i borghi, attraverso i 4 pillar della campagna (cultura, enogastronomia, wellness e active holidays.)

 

Funzionale all’obiettivo è la declinazione specifica della piattaforma di Ryanair Try somewhere New sulle destinazioni focus della Lombardia. Try somewhere New è un inedito progetto di story telling che propone esperienze di viaggio alternativi al di fuori delle rotte piú battute, testate di persona da giornalisti e travel blogger a seguito di un’esperienza di volo con Ryanair.

 

Dal punto di vista operativo, la collaborazione tra Regione Lombardia e Ryanair ha previsto due conferenze stampa, a Milano (22 ottobre 2019) e a Londra Southend (15 novembre 2019), nel corso delle quali sono stati illustrati gli eventi dedicati al consumatore finale presso gli scali di Londra Southend e Londra Stansted. È stata contestualmente attivata una campagna advertising sui social media e digital media, completata da tre contest su Instagram e Facebook con un totale di 6 vincitori che andranno ad esplorare la regione nei mesi tra aprile e giugno. L’azione promozionale ha, infine, incluso anche l’organizzazione di fam trip con stampa travel consumer e influencer del Regno Unito. I 4 pillar della campagna (cultura, enogastronomia, wellness e sport invernali) sono stati il focus di video promozionali tematici.

 

I risultati della campagna e dell’impegno congiunto tra Regione Lombardia e Ryanair sono evidenti: la crescita delle prenotazioni nelle 6 settimane di attivazione della campagna da Londra Stansted a Milano Bergamo è del 26% rispetto all’anno precedente, la rotta su Milano Malpensa raggiunge addirittura una crescita del 43% per lo stesso periodo*. Oltre 3.000 prenotazioni dirette sono state generate dai canali dedicati, mentre la visibilità sui social media ha visto 3.8 milioni di impression ed una total reach di 2.4 milioni.

 

Lara Magoni, Assessore al Turismo, Marketing Territoriale e Moda di Regione Lombardia ha commentato:

“I numeri dimostrano che la collaborazione tra Regione Lombardia e Ryanair è stata un vero successo. L’incremento delle prenotazioni nel periodo della campagna di comunicazione multicanale sta a dimostrare che la destinazione Lombardia è particolarmente apprezzata dal mercato UK. Insomma, abbiamo raggiunto il nostro scopo: condurre i viaggiatori a scoprire le bellezze naturalistiche del territorio lombardo, gustare i sapori delle specialità enogastronomiche, conoscere le città d’arte e immergersi nelle atmosfere da fiaba che sanno regalare i nostri piccoli borghi. Una campagna multimediale, quella approntata con la compagnia irlandese, senza precedenti e che dimostra l’importanza dei canali digitali e social per elevare ulteriormente l’attrattività dei luoghi e far crescere l’apprezzamento delle mete lombarde a livello internazionale. In tal senso, tecnologia e turismo rappresentano davvero un binomio vincente”. 

 

Chiara Ravara, head of sales & marketing Ryanair ha dichiarato:

“Ryanair è lieta di annunciare gli ottimi risultati raggiunti dalla compagna congiunta con Regione Lombardia, che si é concentrata nelle 6 settimane tra novembre e dicembre ma il cui effetto awareness proseguirà nel 2020. Perseguiamo l’obiettivo di invitare i nostri clienti ad esplorare il territorio lombardo, aldilà del capoluogo Milano, scoprendo le sue 12 città affascinanti e gemme piú nascoste dai vari punti di vista: cultura, enogastronomia, wellness e sport invernali.

 

Ryanair è la compagnia No.1 in Italia e in Europa, che si distingue per l’estensione del network, con collegamenti internazionali diretti, e operativi tutto l’anno, verso le regioni. Per queste motivazioni ci proponiamo come partner strategico ideale di Regione Lombardia, in grado di affrontare le due principali sfide del turismo italiano, ovvero la regionalità e la stagionalità.”

 

* i dati di crescita YoY da Londra Southend non sono disponibili, in quanto il volo è stato introdotto nel 2019.

Lombardy Region And Ryanair Joint Brand Campaign Results In Bookings Increase To Milan

Booking From London Stansted For Milan Bergamo + 26% (Yoy)

And For Milan Malpensa +43% (Yoy)

The Partnership Will Continue In 2020

Milan, 10 February 2020Regione Lombardia and Ryanair today presented the results of their strategic partnership, which saw a significant increase in bookings from London to the Lombardy region of Italy. The project – which began in October 2019 – featured a multi-channel communications campaign promoting Lombardy as an exciting destination in the UK market, focusing on the London area.

The results of the campaign and partnership between the Regione Lombardia and Ryanair are very clear: reservations during the six-week campaign activation from London Stansted to Milan Bergamo grew by 26% compared to the previous year, while the route to Milan Malpensa saw an increase of 43% for the same period*

More than 3,000 direct reservations were generated by dedicated channels, while the visibility on social media received 3.8 million impressions and a total reach of 2.4 million.

Ryanair has been a key player in the development of the Lombardy region as a tourist destination, thanks to the direct regional connectivity with Milan Malpensa and Milan Bergamo airports, with different schedules throughout the year. This latest partnership with Regione Lombardia highlights Ryanair’s ongoing commitment to supporting the Lombardy region, which aims to become the biggest tourist destination in Italy.

This target is based on the success of Milan Bergamo which – through the support of Ryanair – has grown from a regional airport to the 3rd largest airport by traffic volume in Italy. The total traffic on Milan generated by Ryanair will reach 14.5m passengers per year (+4.5%), with over 120 routes, by Summer 2020.

The campaign has achieved its goal of growing UK traffic, by promoting Lombardy as a year-round tourist destination with beautiful scenery as well as a rich historical and cultural heritage – focusing on 12 cities and villages, with four key 4 pillars (culture, food and wine, wellness and active holidays.)

Ryanair also utilized its Try somewhere New content platform – a story telling project that offers alternative travel experiences – to promote Lombardy’s destinations, with journalist and travel-blogger testimonials.

In addition, a social media and digital advertising campaign has been launched, which will run three contests on Instagram and Facebook with a total of 6 winners – who will explore the Lombardy region in the months between April and June.

Promotional activities also included the organization of family trips with travel consumer journalists and influencers from the United Kingdom. The 4 pillars of the campaign (culture, food and wine, wellness and winter sports) were the focus of several promotional videos.

 

Lara Magoni, Tourism, Territorial Marketing e Fashion Councillor of Regione Lombardia said:

“The figures show that the collaboration between the Lombardy Region and Ryanair was a resounding success. The increase in bookings during the period of the multi-channel communication campaign underline that the Lombardy destination is appreciated by the UK market. We have achieved our aim: to lead travelers to discover the naturalistic beauties of the Lombard territory, taste the flavors of the food and wine specialties, know the art cities and immerse themselves in the fairytale atmospheres that our small villages can give. A multimedia campaign created in coop with the Irish airline, which demonstrates the importance of digital and social channels to further increase the attractiveness of places and increase the appreciation of Lombardy’s destinations internationally. In this sense, technology and tourism are truly a winning combination”.

 

Chiara Ravara, Head of sales & marketing Ryanair said:

“Ryanair is pleased to announce the excellent results achieved by the partnership with Regione Lombardia, which ran for 6 weeks between November and December – but will continue to positively impact the region into 2020 and beyond. Through this campaign, we invited our customers to explore the Lombardy region, beyond the capital of Milan, and to discover its 12 fascinating cities and the hidden precious treasures, from various points of view: culture, food and wine, wellness and winter sports. 

Ryanair is the No. 1 airline in Italy and in Europe, with the largest network of direct international connections throughout the year, to the best destinations. Because of this we are the ideal strategic partner of the Lombardy Region, with the ability to tackle the two main challenges facing Italian tourism, namely regionality and seasonality.”

 

* YoY growth data from London Southend is not available, since/as the flight was introduced in 2019