Lombardy Region And Ryanair Joint Brand Campaign Results In Bookings Increase To Milan

Booking From London Stansted For Milan Bergamo + 26% (Yoy)

And For Milan Malpensa +43% (Yoy)

The Partnership Will Continue In 2020

Milan, 10 February 2020Regione Lombardia and Ryanair today presented the results of their strategic partnership, which saw a significant increase in bookings from London to the Lombardy region of Italy. The project – which began in October 2019 – featured a multi-channel communications campaign promoting Lombardy as an exciting destination in the UK market, focusing on the London area.

The results of the campaign and partnership between the Regione Lombardia and Ryanair are very clear: reservations during the six-week campaign activation from London Stansted to Milan Bergamo grew by 26% compared to the previous year, while the route to Milan Malpensa saw an increase of 43% for the same period*

More than 3,000 direct reservations were generated by dedicated channels, while the visibility on social media received 3.8 million impressions and a total reach of 2.4 million.

Ryanair has been a key player in the development of the Lombardy region as a tourist destination, thanks to the direct regional connectivity with Milan Malpensa and Milan Bergamo airports, with different schedules throughout the year. This latest partnership with Regione Lombardia highlights Ryanair’s ongoing commitment to supporting the Lombardy region, which aims to become the biggest tourist destination in Italy.

This target is based on the success of Milan Bergamo which – through the support of Ryanair – has grown from a regional airport to the 3rd largest airport by traffic volume in Italy. The total traffic on Milan generated by Ryanair will reach 14.5m passengers per year (+4.5%), with over 120 routes, by Summer 2020.

The campaign has achieved its goal of growing UK traffic, by promoting Lombardy as a year-round tourist destination with beautiful scenery as well as a rich historical and cultural heritage – focusing on 12 cities and villages, with four key 4 pillars (culture, food and wine, wellness and active holidays.)

Ryanair also utilized its Try somewhere New content platform – a story telling project that offers alternative travel experiences – to promote Lombardy’s destinations, with journalist and travel-blogger testimonials.

In addition, a social media and digital advertising campaign has been launched, which will run three contests on Instagram and Facebook with a total of 6 winners – who will explore the Lombardy region in the months between April and June.

Promotional activities also included the organization of family trips with travel consumer journalists and influencers from the United Kingdom. The 4 pillars of the campaign (culture, food and wine, wellness and winter sports) were the focus of several promotional videos.


Lara Magoni, Tourism, Territorial Marketing e Fashion Councillor of Regione Lombardia said:

“The figures show that the collaboration between the Lombardy Region and Ryanair was a resounding success. The increase in bookings during the period of the multi-channel communication campaign underline that the Lombardy destination is appreciated by the UK market. We have achieved our aim: to lead travelers to discover the naturalistic beauties of the Lombard territory, taste the flavors of the food and wine specialties, know the art cities and immerse themselves in the fairytale atmospheres that our small villages can give. A multimedia campaign created in coop with the Irish airline, which demonstrates the importance of digital and social channels to further increase the attractiveness of places and increase the appreciation of Lombardy’s destinations internationally. In this sense, technology and tourism are truly a winning combination”.


Chiara Ravara, Head of sales & marketing Ryanair said:

“Ryanair is pleased to announce the excellent results achieved by the partnership with Regione Lombardia, which ran for 6 weeks between November and December – but will continue to positively impact the region into 2020 and beyond. Through this campaign, we invited our customers to explore the Lombardy region, beyond the capital of Milan, and to discover its 12 fascinating cities and the hidden precious treasures, from various points of view: culture, food and wine, wellness and winter sports. 

Ryanair is the No. 1 airline in Italy and in Europe, with the largest network of direct international connections throughout the year, to the best destinations. Because of this we are the ideal strategic partner of the Lombardy Region, with the ability to tackle the two main challenges facing Italian tourism, namely regionality and seasonality.”


* YoY growth data from London Southend is not available, since/as the flight was introduced in 2019

Ryanair Reports Q3 Net Profit Of €88m

Due To Stronger Christmas/New Year Traffic.

Ryanair Holdings plc today (3 Feb.) reported a Q3 profit of €88m, compared to a €66m loss in the same quarter last year. Highlights include:


  • Traffic grew 6% to 36m guests.
  • Revenue per guest rose 13% (9% higher fares; ancillary rev. up 21%).
  • Over 90% of flights arrived on-time (excl. ATC delays).
  • 111 new routes announced for S.20.
  • Director of Sustainability appointed to drive our Environmental Policy.
  • Over €440m returned to shareholders under €700m buyback programme.


Q3 (IFRS) – Group31 Dec. 201831 Dec. 2019Change
Load Factor95%96%+1pt
(Net loss)/PAT(€66m)€88m
Basic EPS(€0.06)+€0.08




The future of our planet is of vital importance to our customers and all our people. Ryanair has the lowest carbon emissions of any major EU airline at just 66 grams of CO₂ per passenger km. Passengers switching to Ryanair can halve their CO₂ emissions compared to other major EU airlines. In Dec. 2019, Ryanair appointed a Director of Sustainability to deliver the Group’s ambitious sustainability targets.


Ryanair operates the youngest fleet, with the highest load factors, and newer more fuel-efficient engines. Our Environmental Policy commits us to:

  • Be plastic free in 5 years;
  • Cut noise emissions by up to 40% per seat;
  • Cut CO₂ emissions by 10% by 2030 (up to 50% lower than other major EU airlines);
  • Encourage guests to support our voluntary carbon offset programme;
  • Work with environmental partners to improve our environment in Europe.


While aviation generates  just 2% of Europe’s CO₂, our industry must work harder to further cut these low emissions. EU airlines already pay excessive environmental taxes – Ryanair will pay over €630m in such taxes this year. For further info. click here: www.ryanair.com/environment.





Sales grew 21% to €1.91bn.  Better than expected Christmas and New Year bookings, at higher fares, led to a 16% increase in Scheduled Revenue to €1.19bn as we carried 36m guests at 9% higher fares. Ancillary Revenue increased by 28% to €0.72bn as more guests choose Priority Boarding and Preferred Seat services. In Oct., Ryanair Labs launched a new digital platform with improved, personalised, guest offers. Labs are now focused on improving penetration across key ancillary products over the coming quarters. Rentalcars.com became our new car hire partner in late 2019 and will help grow car hire penetration and revenue over the next 3 years.



Our fuel bill rose 14% (+€83m) to €0.7bn due to higher prices and 6% traffic growth. Ex-fuel unit costs rose by 1% due to higher staff (increased pilot pay, higher crew ratios as pilot resignations have slowed to almost zero) and maintenance costs (older aircraft longer in the fleet due to the Boeing MAX delivery delays), offset by falling EU261 costs due to improved punctuality. Our fuel is 90% hedged for FY20 at $71bbl and 90% of our FY21 fuel is now hedged at $61bbl, delivering over €100m fuel savings into FY21. We continue to negotiate attractive growth deals as airports compete to win Ryanair’s very limited traffic growth.


Group Airlines

The Group airlines continue to grow. In Q3 Buzz increased its fleet to 32 B737s and expanded outside Poland with new bases in Prague and Budapest. Buzz will grow its fleet to 50 B737s for S.20, with 7 aircraft in Polish charter operations and 43 operating scheduled flying for Ryanair.


Lauda continues to underperform with fares much lower than expected, despite strong traffic growth and high load factors. As announced on 10 Jan., this is a direct result of intense price competition with Lufthansa subsidiaries in both Germany and Austria. While Lauda will now carry 6.5m guests in FY20, average fares are well below those of other Group airlines. Lauda’s management is implementing a new cost cutting plan and is improving penetration on ancillary products. Lauda will grow its fleet from 23 to 38 A320s by S.20 with increased capacity in Vienna and a new base in Zadar.


Malta Air continues to grow strongly and has taken over the Group’s French, German, Italian and Maltese bases. Its fleet will grow to 120 aircraft by S.20.


Ryanair DAC saw its fleet reduced to 360 B737s in Q3 as both Buzz and Malta Air took over more flight operations for the Group. Armenia became the newest destination in Jan. Regrettably the Boeing MAX delivery delays mean that Ryanair DAC had to close a number of loss-making winter bases leading to some crew redundancies in Spain, Germany and Sweden. We have endeavoured to minimise job losses through base transfers & seasonal bases and continue to work with our people, their unions and our airports to finalise this process.


Boeing MAX update

Delivery of the Group’s first Boeing 737-MAX-200 aircraft has been repeatedly delayed from Q2 2019. It is now likely that our first MAX aircraft will not deliver until Sept. or Oct. 2020. The requirement for MAX simulator training will also slow down the delivery of backlogged aircraft and new deliveries. But we believe that these “gamechanger” aircraft (with 4% more seats, burn 16% less fuel), when delivered, will transform our cost base and our business for the next decade. Due to these delivery delays, we won’t see any of these cost savings until late FY21. As a direct result of these delivery delays, we plan to extend our 200m p.a. passenger target by at least one or two years to FY25 or FY26.


Balance Sheet & Shareholder Returns

Ryanair’s BBB+ rated balance sheet is one of the strongest in the industry. 70% of our aircraft are debt free. This allows us to grow while weaker airlines collapse, sell or retrench in the current challenging market. We have returned €440m to shareholders under our current €700m share buyback programme. Despite the share buyback and the impact of IFRS 16 (€230m), net debt was just over €700m at period end. Due to the uncertainty surrounding the Boeing MAX aircraft deliveries, peak Capex and maturing bonds in 2021, the Board has decided to extend the current €700m buyback programme until the end of July.



As announced on 10 Jan., Ryanair’s FY20 PAT guidance has risen to a range of €0.95bn to €1.05bn thanks to stronger Christmas and New Year travel bookings, at better than expected fares. Q4 forward bookings are 1% ahead of this time last year at slightly better than expected average fares and we now expect full year traffic to grow by 8% to 154m guests. Ancillary revenues continue to grow, but at a slower rate having annualised the cabin bag changes in Nov. This will support full-year revenue per guest growth of between +3% to +4%. The full year fuel bill will rise by €440m and ex-fuel unit costs will increase by approx. 2%. On the basis of current trading, Ryanair expects to finish close to the mid-point of the new PAT guidance range.  This guidance is heavily dependent on close-in Q4 fares and the absence of any security events.



Ryanair, Europas Airline Nr. 1, hat die portugiesische Stadt Ponta Delgada als ihre Top-Destination für das Jahr 2020 auserkoren. Die Hauptstadt der Azoren steht an der Spitze der “Top 10 für 2020” von Ryanair – einer Liste der sehenswertesten Reiseziele, die vom Reisetrends-Team nach dem Besuch aller 241 Ziele von Ryanair ausgewählt wurde.


Die Hauptstadt Armeniens, Jerewan, die auch “Pink City” genannt wird, belegt den zweiten Platz, während Galway im Westen Irlands – die Kulturhauptstadt Europas für 2020 – den dritten Platz in der Liste der Reiseziele einnimmt. Die Liste enthält neue und aufstrebende Ziele und altbekannte Favoriten, die jeder einmal besucht haben muss.


1.     Ponta Delgada, Portugal
2.     Jerewan, Armenien
3.     Galway, Irland
4.     Santander, Spanien
5.     Palanga, Litauen
6.     Verona, Italien
7.     Tiflis, Georgien
8.     Beirut, Libanon
9.     Marseille, Frankreich
10.  Tel Aviv, Israel


Um dies zu feiern, hat Ryanair in den Monaten April, Mai und Juni Sitzplätze zum Verkauf freigegeben, die schon ab 19,99 € erhältlich sind und nur noch bis Sonntag um Mitternacht (2. Februar) auf der Website Ryanair.com gebucht werden können.


Alejandra Ruiz von Ryanair sagte:

“Wir freuen uns, Ponta Delgada in Portugal als unser besuchswürdigstes Ziel im Jahr 2020 bekannt zu geben. Diese 10 unglaublichen Orte wurden von unserem Reisetrends-Team als unsere ‘Top 10 für 2020’ ausgewählt, nachdem sie alle 241 Ziele von Ryanair besucht haben.

Zur Feier des Tages geben wir für Reisen in den Monaten April, Mai und Juni Plätze für nur 19,99 € frei, die bis Sonntag um Mitternacht (2. Februar) gebucht werden können. Da diese erstaunlich niedrigen Preise schnell weggeschnappt werden, sollten sich die Kunden jetzt auf www.ryanair.com einloggen um diese nicht zu verpassen”.

Ryanair Reveals Top 10 Most Trip-Worthy Destinations For 2020

Ponta Delgada, Portugal Takes No. 1 Spot

Ahead Of Yerevan, Armenia (2nd) & Galway, Ireland (3rd)

Ryanair, Europe’s No. 1 airline, today (30 Jan) revealed Portugal’s Ponta Delgada as its top European destination to visit in 2020. The capital of Azores topped Ryanair’s ‘Top 10 for 2020’- a list of Europe’s most holiday-worthy destinations, selected by Ryanair’s travel trends team after they visited all of Ryanair’s 241 destinations.


The capital of Armenia, Yerevan, affectionately known as the ‘Pink City’, took 2nd place while Galway, in the West of Ireland – the European Capital of Culture for 2020 – took 3rd place in the list of destinations that have to be experienced in 2020, from new and emerging destinations to old favourites that everyone needs to visit at least once.


1.     Ponta Delgada, Portugal
2.     Yerevan, Armenia
3.     Galway, Ireland
4.     Santander, Spain
5.     Palanga, Lithuania
6.     Verona, Italy
7.     Tbilisi, Georgia
8.     Beirut, Lebanon
9.     Marseille, France
10.  Tel Aviv, Israel


To Celebrate, Ryanair has released seats for sale with fares starting from just €19.99, for travel in April, May and June, which are only available for booking on the Ryanair.com website until midnight Sunday (2 Feb).


Ryanair’s Alejandra Ruiz said:

“Ryanair are pleased to announce Ponta Delgada in Portugal as our most visit-worthy destination of 2020. These 10 incredible spots were selected as our ‘Top 10 for 2020’ by our travel trends team after visiting all 241 of Ryanair’s destinations.”

To celebrate we are releasing seats for sale from just €19.99 for travel in April, May and June, which are available for booking until midnight Sunday (2 Feb). Since these amazing low prices will be snapped up quickly, customers should log onto www.ryanair.com now and avoid missing out.”



Ryanair, Europas Fluggesellschaft Nr. 1, gab heute (28. Januar) bekannt, dass sie eine Zusammenarbeit mit Rentalcars.com, dem führenden Online-Autovermieter, eingegangen ist. So kann Ryanair ihren Kunden die besten Preise für die weltweit größte Auswahl an Mietwagen anbieten.

Durch die Integration der Plattform von Rentalcars.com in das Angebot ihrer Group Airlines nutzt Ryanair die innovativste Technologie in der Branche, um eine marktführende und reibungslose Benutzererfahrung zu schaffen, die mehr Mietwagenbuchungen als je zuvor ermöglicht.

Als Ergebnis der verbesserten Customer Journey im Web, auf mobilen Geräten und in der App wird Ryanair seinen Kunden nicht nur die größte Auswahl an verfügbaren Fahrzeugen anbieten, sondern auch personalisierte, dynamische Empfehlungen und preislich abgestimmte Tarife für Mietwagen an 60.000 Standorten in 160 Ländern zur Verfügung stellen. Rentalcars.com hat zusätzlich ein 24/7-Kundenservice-Center in das Ryanair-Autovermietungsprodukt integriert, das den Reisenden Zugang zu einem Live-Chat-Service in mehreren Sprachen bietet.

Im Rahmen der Partnerschaft werden auch die von Rentalcars.com angebotenen Mietwagenservices von Europcar ausschließlich über Offline-Kanäle, wie z. B. Ankündigungen während des Fluges und Bordkarten, beworben, die Ryanair-Kunden exklusive Rabatte bieten.


Greg O’Gorman, Director of Ancillary Revenue bei Ryanair, sagte:

“Ryanair freut sich, mit Rentalcars.com zusammenzuarbeiten. So verbessern wir unseren Mietwagenservice und personalisieren das Produktangebot für unsere 154 Millionen Kunden pro Jahr weiter. Rentalcars.com verwendet innovative Technologien, um das Reiseerlebnis für die Kunden ständig zu optimieren und ihnen die beste Auswahl, den besten Preis und die beste Betreuung auf dem Markt zu bieten.

Ryanair-Kunden genießen bereits die niedrigsten Tarife in Europa. Unsere neue Partnerschaft mit Rentalcars.com garantiert ihnen nun zusätzlich auch den besten Mietwagenservice, der nur auf der Ryanair.com-Website verfügbar ist.”


Ady Guthrie, Commercial Director of Transport Partnerships at Rentalcars.com, ergänzte:

“Diese Partnerschaft stärkt unsere Position als Mietwagenanbieter erster Wahl für führende Fluggesellschaften sowie Reisen im Allgemeinen weiter und ist ein Beweis für die harte Arbeit des gesamten Teams von Rentalcars.com.

Wir werden durch den Einsatz modernster Technologie angetrieben, um es Reisenden zu erleichtern, ein Auto zu mieten, unabhängig davon, wo sie sich auf der Welt befinden. Wir freuen uns daher sehr, Ryanair dabei geholfen zu haben, dieses gemeinsame Ziel für ihre 154 Millionen jährlichen Kunden zu verwirklichen.

Da die Reisenden zunehmend erwarten, jeden Aspekt ihrer Reise zentral zu buchen, werden wir weiterhin mit unseren Partnern experimentieren, um der Branche zu ermöglichen, zu reagieren und eine wirklich zusammenhängende Reise anzubieten.”

Ryanair Signs Rentalcars.com To Drive Unrivalled Car Rental Experience

Ryanair, Europe’s No.1 airline today (28 Jan) announced it has partnered with Rentalcars.com, the leading online car rental service, to offer its travellers the best rates on the world’s largest choice of car rental inventory.

By integrating Rentalcars.com’s platform across its Group Airlines, Ryanair is using the most innovative technology in the industry to create a market-leading and frictionless user experience that will deliver more car rental bookings than ever before.

As a result of its improved customer journey across Web, Mobile and App platforms, Ryanair’s customers will not only be offered the widest choice of cars available but will also receive personalised, dynamic recommendations and price-matched rates for car rentals in 60,000 locations across 160 countries. Rentalcars.com has also integrated a 24/7 customer service centre into Ryanair’s car rental product, giving its travellers access to a live chat service in multiple languages.

The partnership will also see Europcar’s car rental services, provided by Rentalcars.com, promoted exclusively through offline channels, such as in-flight announcements and boarding cards, offering exclusive discounts to Ryanair customers.


Greg O’Gorman, Director of Ancillary Revenue at Ryanair, said:

“Ryanair is pleased to partner with Rentalcars.com, as we continue to innovate our Car Hire service and to further personalise our product offering to our 154m customers p.a. Rentalcars.com uses innovative technology to continually optimise the user journey, giving our customers the best choice, value and care on the market.

Ryanair customers already enjoy the lowest fares in Europe and our new partnership with Rentalcars.com will guarantee them the best value car hire service as well, available only through the Ryanair.com website.”


Ady Guthrie, Commercial Director of Transport Partnerships at Rentalcars.com, added:

“This partnership further strengthens our position as the car rental provider of choice for leading airlines and travel in general, and is a testament to the hard work of the entire Rentalcars.com team. 

“We are driven by using cutting-edge technology to make it easier for travellers to rent a car regardless of where they are in the world, so we are delighted to have helped Ryanair to realise this shared objective for its 154 million annual customers. 

“As travellers increasingly expect to book every aspect of their trip in one place, we will continue to experiment with our partners to help the industry react and deliver the truly connected trip.”