Ryanair respectfully disagrees with the ASA’s decision on Ryanair’s “Jab & Go” ad campaign, as the advert is both factual and accurate, it promotes bookings for “Easter and Summer 2021” on the basis that vaccines are coming, which is exactly what PM Boris Johnson has confirmed. Not only are vaccines coming but the UK Govt have confirmed that all high risk groups (over 70’s) and frontline healthcare workers will be vaccinated by mid-February, which gives UK customers more confidence to book for Easter and Summer, and if their travel plans change then no change fee applies. The baseless claims that the ASA have used in their determination now means that all advertising by Airlines, Tour Operators, and travel agents for travel or holidays this Easter & Summer should also be banned.

A Ryanair Spokesperson said:

“The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”