Ryanair, Europe’s favourite low fares airline, today (1 April) launched its Europe-wide spring brand campaign, along with its new strapline “More Choice. Lower Fares. Great Care.”

It will run in two-week bursts, from 1-14 April and from 22 April-5 May. The campaign is across digital, outdoor, TV, and radio in 10 European countries: UK, Ireland, Italy, Germany, Spain, Poland, Portugal, Belgium, France and Czech Republic.

The adverts showcase Ryanair’s lowest fares and great route selection, with a particular focus on city breaks and summer sun bookings, promoting a 20% off seat sale on 1 million seats.

Ryanair’s Chief Marketing Officer, Kenny Jacobs said:

“We have the best product in the airline industry with the lowest fares and biggest choice of routes. We have also recently made significant improvements to our customer service and launched our Europe-wide environmental partnerships. This is one of our biggest advertising campaigns to date and has been designed to promote these improvements with our strapline “More Choice. Lower Fares. Great Care.” as well as our summer holiday and city destinations.

The campaign will promote a 20% off seat sale on 1 million seats across a wide range of summer routes and city breaks.”